SELLERS• Today’s sellers are most often members of Generation X (38 percent), and the majority
(63 percent of all sellers) are listing a home for the first time.
• Those listing a home for sale commonly had a recent job change or promotion (26
percent), a shift in financial circumstances (24 percent), retirement (16 percent) or
another life change, such as the birth of a child, marriage, divorce, or becoming an
empty nester.
• Most sellers are trading their homes for one they see as an upgrade, seeking a median
of 100 more square feet and a home that costs an average of 11 percent more.
•
Sellers’ top regret was that they didn’t take more time to prepare for a sale (30
percent). Women consider selling for an average of 5.9 months before listing; men
consider it for 4.6 months.
• Eighty-eight percent of sellers use an agent to sell their home, and the majority (69
percent) of sellers who use an agent elect to bring them on board at the beginning of
the process.
• Unlike buyers, Millennial sellers are just as likely as older generations to use an agent
for a sale. However, Millennials are more likely than older generations to use online
resources in their sale as well.
• Sellers look to their agents most often for pricing help (50 percent) and contract
negotiation (35 percent). Millennials tend to rely on their agent for legal advice and
determining the best time to list their home for sale.
• Eighty-three percent of sellers make home renovations before listing. The most
common improvements are painting (45 percent) and renovating the bathrooms
(31 percent).
• When marketing their homes, Millennials are more likely than older sellers to use video
footage (29 percent) and promote their listing on social media (28 percent).
• In the time it takes to sell—2.8 months on average—two-thirds of sellers (66 percent)
elect to change their listing price at least once. Thirty-nine percent changed the listing
price of their home two or more times.
BUYERS• Half (50 percent) of today’s home buyers are under the age of 36, and 47 percent are
first-time buyers. Solo home buyers are in the minority; most buyers are shopping with a
spouse or partner (73 percent).
• Eighty-three percent of buyers are shopping for a single-family house. Their top
considerations are affordability and being in a safe neighborhood.
• Fifty-two percent of buyers consider renting while they’re shopping for a home—a
number that’s even higher among younger buyers.
• Seventy-five percent of buyers hire a real estate agent during the buying process.
• Across all generations, almost nine out of 10 buyers (87 percent) use an online resource
at some point in their search for a home to buy.
• Millennial home buyers share many concerns and preferences with their grandparents’
generation, both choosing homes with shared community amenities and considering
townhouses at higher rates than those ages 35-49. However, Millennials’ home-buying
process is significantly different from their grandparents' process.
• Millennial home buyers wait longer to buy a first home than previous generations.i
The
modern-day “starter home” is nearly as large as the median home for “move-up” buyers,
and costs about 18 percent less.
• Millennial home buyers undertake far more social home searches, seeking input from
friends, relatives and neighbors 58 percent of the time, versus the Silent Generation, who
poll friends just 37 percent of the time.
• More than a quarter (26 percent) of buyers find an agent online. A third (33 percent) find
an agent through a personal referral.
• Millennials scrutinize more agents, asking friends and family about their experiences with
agents and reading online reviews more than other generations.
• When it comes to choosing an agent, Millennials and other generations share their top
priority: a sense that an agent is trustworthy and responsive to their needs.
• The average shopper goes on seven home tours, and while they may incorporate online
research, they tend to be hands-on at decision time, preferring to meet an agent in
person or talk on the phone, and prioritizing private tours of homes led by a professional.
• Only 46 percent of buyers get the first home on which they make an offer, reflecting the
reality that in today’s tight market, the search—which takes an average of 4.2 months—
comes with competition and disappointment.
• Over half of buyers (56 percent) save up for a down payment by setting aside a little
money at a time. Almost a third (32 percent) use more than one source for their down
payment, including gifts and loans from family, selling stocks and bonds, and cashing in
retirement savings.
Monday, November 28, 2016
9 Reasons why you will benefit from Having Me List & Sell Your Home Fast!!
Nine Reasons why you will benefit from
having me list and sell your home fast!!
1.
Our 30 proven tips help you prepare your home for sale.
2.
Our
feature sheets make sure a buyer will remember your house, even if he has seen
several other homes at the same time.
3.
DEFEAT
BUYER’S REMORSE – Get a home inspection now and fix the requirements. Place the
home inspection report and paid bills online for all to see.
4.
MLS –
means that your home will be available to all 7500 associates in Kansas City.
We send special notices of our listing to all members of the MLS within 24
hours by email.
5.
ALL
BUYER SEARCHES START ON THE INTERNET! Advertising on over 350 websites!!!
Your home will be listed on the following
websites: Realtor.com, Re/Max.com, Craiglist.com, Zillow, Re/Max.com, and www.sarahbostonhomes.com & MUCH
more!! The buyer contacts generated by
these websites are sent directly to us for follow-up.
6.
BUYER
ACQUIRE – We will place a rider on your sign that will allow any potential
client passing by your property to make a call and get a voice advertisement on
your property. This program “traps” the cell phone number and emails it to me
at the actual moment the customer is making the call. I will call the client back
immediately and ask for an appointment.
7.
STAYING
IN TOUCH – I will contact you weekly to discuss the current marketing. You and
I will make an appointment to meet in my office 30 days from the listing date
to discuss marketing strategy and pricing.
8.
City-wide
and internet marketing reports to evaluate at each marketing consultation.
9.
A team
of over 40+ agents walking thru your home critiquing how to help it sell the
fastest for the for you! highest profit
Thank you in advance,
The Sarah Boston Team
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